Media Kit
Branding Guidelines
Avoid representing Sunway XFarms in a way that puts the Sunway XFarms brand in a negative context.
Keep the word XFarms consistent
- Keep the letters “XF” in XFarms capitalized and together, without a space in between.
- Do not remove the letter “s” from “XFarms”
- Do not alter, abbreviate or translate the word XFarms to a different language or by using non-English characters, or use any of our logos to replace it.
- Do not combine “Sunway XFarms” or “XFarms” with your own brand.
For farms powered by Sunway XFarms, avoid making the XFarms brand the most distinctive or prominent feature.
Our Logo
The Sunway XFarms logo is our most important asset and comes with a set clear space.
By downloading our logo, you agree to adhere to the Brand Guidelines alongside the rules stated below:
DO maintain the shape, colour and proportions of our assets.
To ensure accurate and consistent use; never alter, rotate, embellish or attempt to recreate Sunway XFarms’ brand assets. Please contact xfarms@sunway.com.my for company assets or refer to our media kit.
DON’T alter the design or colour of our assets.
You may not stylise, warp, modify the colour/ shape of the assets, or flip the X logo. If you are unable to use the correct colour due to heavy backgrounds or technical limitations, you may use a white logo.
DO comply with the logo clearspace.
The Sunway XFarms logo comes with a set clearspace. Please adhere to it by ensuring no other element crosses into the space. Additionally, use assets at a legible size.
DO ensure the Sunway XFarms logo size is equal to its neighboring icons.
Be sure to maintain its shape and proportions, and provide sufficient clearspace between each logo.
Company Description
Sunway XFarms is a company that produces fresh vegetables & feel-good foods. As a leader in sustainable farming, we grow fresh & pesticide-free produce in the heart of cities. We also turn our farm-grown superfoods into wellness foods and beverages.
Here at Sunway XFarms, we are committed to building healthier communities through better growing, consumption, and connection with food. Through sustainable agriculture we fight climate change, food wastage and nutrition lost through complex food travel processes; all while serving consumers quality, pesticide-free vegetables picked at maximum flavour & delivered within 5 hours of harvest.
Our ambition is to scale our urban farming initiatives in both our Fresh & Wellness pillars, collaborating with ecosystem partners to improve Malaysia’s food safety and security for all.
Key Highlights
We have since launched the largest indoor vertical farm at Sunway Tower, Jalan Ampang, serving the urban population with more than 10 tonnes of fresh produce each month. The farm’s produce is grown faster and healthier leveraging precision farming technologies. To ensure consistently high quality, produce is grown in a safe and controlled environment powered by a range of smart IoT sensors and cameras, which provide live analysis and information to the farm managers.
Sunway XFarms uses precision farming techniques to optimize crop yields and minimize waste. This involves using sensors and IoT devices to collect data on climate conditions and plant growth, which is then analyzed to make informed decisions about planting planning, system design and crops distribution.
Our proprietary farm control management system named FutureOS is a cloud-based platform that integrates data from various sources such as sensors, operations input to provide real-time insights into crop growth, nutrient
levels and environmental conditions. The platform will use AI algorithms to analyze data and generate recommendations to management on optimal
planting times and grow recipes. Through this system we have managed to address problems which arise due to human error, late detection, unpredictable climate and overproduction.
We mainly grow & sell our planet-friendly produce – vegetables grown with less resources, food miles, and zero pesticides, yet are high in quality, yield, freshness & taste.
All of our farms are located in the heart of communities. By doing this we reduce food travel miles, carbon emissions, and provide consumers with fresher, more nutritious vegetables that can be harvested at maximum flavour. Customers can also enjoy leafy greens with a longer shelf life & are easy to prepare. We practice company transparency by allowing consumers to book an appointment to visit, and see how we sustainably grow safe, clean and nutritious food in our farms.
Home customers can choose between a one-time purchase to try and enjoy our produce, or subscribe and let us handle their weekly vegetable supply.
Sunway XFarms partners with various F&B outlets to provide delicious farm-to-fork meals at Sunway FutureX that are good to both the people and the planet. Not everyone can cook daily, as such we want to reach out to more people and let them enjoy our produce when they dine in at our partner restaurants.
Full transparency from seed to table with the removal of middlemen allows agronomists to receive full compensation for their work, building resilient local food economies. By sourcing local, food is fresher for the consumers while the company’s carbon footprint for food miles is reduced.
Did you know that the average age of farmers in Malaysia is 52.9 years old? Due to the stigma that agriculture is “a step backward for young people”, growing food for our daily needs is slowly becoming a dying occupation. At the same time, youth unemployment rate is high, and
there are few opportunities to learn specific hard skills.
In response to this, Sunway XFarms is committed to teaching students and youth about sustainable urban farming practices via our Agrifood Apprentice programme. Each cohort is mentored by leaders to gain hands-on experiences in farm-to-fork operations. As agriculture is an essential service, and human population continues to grow, it is our duty to foster learning & enjoyment, in order for us to tackle food security together all while improving the workforce & Conditions of the agriculture scene.
- Certified Pesticide-free
- Grown with 90% less water
- Peak Freshness & Flavour
- Same-day harvest
- Sustainably packed
- Fresh Vegetables
- Vegetable subscription
- Microgreens
- Eco-friendly Farm Kit (beginner-friendly)
- Microgreens Growing Kit (beginner-friendly)
- Home Compost Kit (beginner-friendly)
- Educational workshops
- Circular watering system reducing up to 90% less water in
comparison to traditional farming - Transforming under utilized city spaces into green spaces
- No pesticide pollution for the soil or water
- No soil degradation, deforestation or heavy land usage
- Controlled environments to reduce crop wastage
- Producing up to x10 more yield per sqft & making the most out of
each space - IoT sensors to monitor individual plant health, leading to
healthier crops & higher farm productivity
Sunway XFarms encourages the general public to incorporate sustainability into their daily lives. To that end, the company offer beginner-friendly workshops for both corporates and the community, including how to grow their own food and shift to a zero-waste lifestyle at home. Both virtual and physical workshops are available and come with their respective kits for participants to get hands-on experience. This is a great option for those interested to learn about urban farming but do not have the time to commit to the apprentice programme.
> 150 Varieties
> 135 apprentice trained
> 22,000 vegetables grown without pesticides
> 25,000 plastics prevented
The Edge:
Agritech: Creating an innovative ecosystem for urban farming
Sunway goes into agritech
Addressing sustainable food production and consumption
Sunway XFarms to launch KL’s largest indoor farm in 3Q22
Growing need for urban farming in Malaysia
The Star:
Sunway builds 1st urban farming innovation hub
Dealing with excess greens
NST:
#TECH: The making of city farmers
Sunway to build Malaysia’s first ever urban farming lab
Sunway XFarms to launch largest indoor vertical farm in Q3
Sunway XFarms plans four urban farm hubs
Is vertical farming tech the solution to our food security concerns?
The Malay Mail:
How Sunway is helping to boost Malaysia’s food security with its responsible urban, organic farming practices
Business Today:
Sunway announces Malaysia’s first urban farming innovation hub
Sunway XFarms Paves the Way For A Greener, More Sustainable Malaysia
Sunway XFarms To Launch Largest Indoor Vertical Farm In KL
Disruptr:
Sunway XFarms To Launch KL City Centre’s Largest Indoor Vertical Farm By Q3 2022
EdgeProp:
Sunway XFarms to launch KL’s largest indoor farm in 3Q22
DagangNews:
Sunway XFarms lancar ladang sayur tertutup terbesar di KL pada suku ketiga 2022
Sinar Daily:
Sunway XFarms to launch KL’s largest indoor vertical farm
Bernama:
Sunway XFarm sedia lancar ladang menegak tertutup terbesar di Kuala Lumpur
World Future TV:
SUNWAY XFARMS TO LAUNCH LARGEST INDOOR VERTICAL FARM IN KL
Food Matters:
Sunway XFarms to Launch Largest Indoor Vertical Farm in Kuala Lumpur City Centre
Hortibiz:
Sunway XFarms to launch largest indoor vertical farm in Q3
Cyber-RT:
Sunway XFarms expanding urban vegetable farming in city towers
IGrowNews:
Sunway XFarms To Open Largest Farm In Kuala Lumpur
Flipboard:
Sunway XFarms to launch KL’s largest indoor farm in 3Q22
NewsExplorer:
Sunway XFarms to launch largest indoor vertical farm in Q3
Latest Malaysia:
Sunway XFarms To Launch Largest Indoor Vertical Farm In KL
Digital News Asia:
Sunway XFarms to launch largest indoor vertical farm in KL City
Vertical Farm Daily:
Sunway XFarms to launch indoor vertical farm in KL City
Malaysia: Kuala Lumpur farm set for completion in Q4 2022
Niaga Times:
Sunway XFarms to launch largest indoor vertical farm in Kuala Lumpur city centre
Malaysian Business:
Sunway XFarms to Launch Largest Indoor Vertical Farm in Kuala Lumpur City Centre
Asian Property Review:
EXTRAORDINARY FARM VENTURE
Ramarama:
Sunway XFarms To Launch Largest Indoor Vertical Farm In Kuala Lumpur City Centre
Tatler Asia:
These Urban Farms Lead the Way in Sustainable Food Production in the City
Berita Sunway:
Berita Sunway 73
The New Garden of Eden
Age of the Farmer
Legal Terms
By using the Sunway XFarms trademarks, you agree to follow Sunway XFarms’ Brand Guidelines (the “Guidelines”), our Terms of Service and all other rules & policies.
Sunway XFarms reserves the right to cancel, modify, or change this policy at any time at its sole discretion without notice.
These Guidelines apply to your use of any and all of Sunway XFarms’ trademarks. You may use these trademarks only for the purposes expressly authorized by Sunway XFarms. It is strictly compulsory to comply with these Guidelines at all times, and any use of the trademarks in violation of these Guidelines will automatically terminate any permission related to your use of Sunway XFarms’ trademarks. Sunway XFarms reserves the right to grant or deny any permission at its sole discretion and for any reason.
For further questions or clarifications about the guideline, please contact xfarms@sunway.com.my
1
You may not modify the Sunway XFarms trademarks in any manner, including but not limited to– changing the proportion, colour, or shape of the Sunway XFarms trademarks, or flipping, adding, or removing any elements from the Sunway XFarms trademarks.
2
You may not use the Sunway XFarms trademarks in any way implying sponsorship or endorsement by Sunway XFarms without written authorization and agreement from Sunway XFarms.
3
Sunway XFarms trademarks must appear by themselves, with appropriate spacing between each side of the logo and other visual, graphic, or textual elements.
4
The Sunway XFarms trademarks should not be placed in any way that interferes with the legibility or display of the entirety of the Sunway XFarms trademarks.
5
You may not use the Sunway XFarms trademarks to depreciate the Sunway XFarms brand, its products or services, or in a manner which at Sunway XFarms sole discretion, may diminish or tarnish Sunway XFarms goodwill.
6
When creating a farm, product, app, website, or service that uses or interacts with Sunway XFarms, use a unique name, logo, and design that cannot be confused with the Sunway XFarms trademarks. You should not apply for any trademarks or domains that include Sunway XFarms trademarks or any other confusingly similar variations.
7
You acknowledge that all rights to the Sunway XFarms trademarks are the exclusive property of Sunway XFarms, and all goodwill generated through your use of these trademarks will solely benefit Sunway XFarms. You will not take any action that conflicts with Sunway XFarms’ rights in, or ownership of, the Sunway XFarms trademarks.
Sunway XFarms reserves the rights to modify these Guidelines, the Brand Guidelines, or the Sunway XFarms trademarks at its sole discretion at any time, and to take appropriate action against any unauthorized or nonconforming use of the Sunway XFarms trademarks.