In a world where health often takes a backseat to make day-to-day salaries, take care of families, household chores and other priorities, how can we make wellness easily accessible to all?
On February 22, 2025, Sunway XFarms took a meaningful step towards bridging the gap between health and accessibility for the B40 community through our CSR Wellness Programme. Held at PPR Raya Permai, a low-cost housing area home to over 10,000 people, this initiative was designed to address the rising cases of Non-Communicable Diseases (NCDs) in Malaysia, particularly among vulnerable communities.
The B40 group, which makes up the lowest income bracket in Malaysia, is disproportionately affected by Noncommunicable diseases (NCDs). With limited resources, many in these communities don’t have the means or knowledge that serves as a start to prioritize their health; often leading to serious conditions like high blood pressure, diabetes, and heart disease. The statistics are worrying– 41% of NCD cases in Malaysia are from the B40 group, making it clear that we need immediate action.
Our Wellness Programme is a driving force in helping participants kick off their wellness journey; by offering free health check-ups, an educational talk, and a fun, engaging exercise session. What might seem like a line-up of simple services goes further, and actually serves to create a sustainable foundation for health and wellness in a community that truly needs it.
The CSR B40 Wellness Programme at a Glance
The day welcomed 28 participants coming together, including adults and senior citizens. Along with SV Care Group, Believe Fitness and Sunway Multicare Pharmacy, Sunway XFarms’ comprehensive Wellness Programme to start the community’s health and wellness transformation journey began.
Upon arrival, participants were registered and ushered to SV Care Group’s health check-up booth, where blood pressure and blood glucose tests were conducted. This allowed us to identify those at risk for common NCDs like hypertension and diabetes. The results were sobering, over 50% of the attendees showed signs of high blood pressure or elevated blood sugar, highlighting the urgent need for further checkups, more accessible health screenings and immediate interventions.
As knowledge is power, Believe Fitness conducted a health talk to help participants gain a deeper understanding of the necessity of wellness, and where to start. They covered important topics including what wellness encompasses, as well as the importance of physical activity, a balanced diet, and sufficient sleep. Through their sharing of simple yet powerful tips, the community was equipped with the insight needed to effectively make healthier choices in their daily lives.
Believe Fitness instructors also took the stage with a fun and engaging exercise session. The trainers demonstrated straightforward and convenient exercises that could be done anywhere, encouraging participants of all fitness and stamina levels to join in. It was an important reminder that staying active doesn’t require a gym membership, nor a large field to run in; just a commitment to move- no matter how big or small- daily.
Each participant left with a gift bag from Sunway Multicare Pharmacy and Sunway XFarms to help them continue on with their wellness journey. The bags included simple personal hygiene products and essential vitamins, along with Sunway XFarms’ own Sunny Strong nutritious multigrain drink that would help their families with children and elderly battle malnutrition. These small items serve to show that wellness doesn’t have to be extravagant or cumbersome; it can simply start with our everyday choices.
The Results in the B40 Community: Real Change, One Step at a Time
At the end of the day, the results speak for themselves:
- 28 participants took part in the programme
- 50% of participants had high blood pressure or elevated blood sugar
- 10 participants qualified for the PEKA B40 programme, giving them access to essential health screenings
While only a small scale, these numbers represent real people– families who now have a better chance at preventing or managing NCDs. Through the Wellness Programme, these individuals now have access to health resources that might have otherwise been out of reach.
CSR B40 Community Programme – What’s Next?
The Sunway XFarms CSR Wellness Programme is just the beginning. We are committed to expanding this initiative and aiding even more communities in need. Our vision is clear– to reduce the burden of NCDs in Malaysia by providing access to healthcare, wellness education, and resources for all, regardless of their socio-economic status.
We believe that wellness should be a basic right, not a privilege. We want to bring our wellness programmes to more communities, and with the support of our corporate partners, we can continue to make this vision a reality.
If this speaks to you or your company, we’d love to hear from you! Get in touch with us today to create change for the better. Together, we can bring lasting impact to those who need it— one real step at a time.
Let’s work together to make Malaysia a healthier, happier place for all.
